Cult Beauty Founder Alexia Inge Shares Her Beauty Dozen | sheerluxe.com
As the founder of online beauty mecca Cult Beauty, there isn’t much Alexia Inge doesn’t know about ingredients, formulas and what actually works. With the dream job of sourcing the latest and greatest brands and products, Alexia has the beauty shelves at her disposal – here are her go-to beauty favourites.
Favourites 19

For cleansing…

MV Organic Skincare’s 9-Oil Cleansing Tonic irons out the pillow (and other) lines I find crisscrossing my face in the morning while also creating a disagreeable environment for acne bacteria.

For radiance…

Drunk Elephant’s C-Firma Day Serum is incredibly active, it almost feels like you are sending your skin to boot camp each morning. I love the instant firming and brightening effect.

For anti-ageing…

My skin had a love-at-first-sight reaction with VenEffect Anti-ageing Intensive Moisturiser. The phytoestrogen-based cream replicates the estrogen that diminishes with age, taking with it a certain taught plumpness that we enjoy in our 20s and 30s. It delivers a bounce to my skin that I had reconciled myself to never seeing again.

For base…

Charlotte Tilbury Hollywood Flawless Filter disguises imperfections but allows freckles to show through. The glowing finish feels like Charlotte somehow bottled J-Lo.

For lips…

When I want that uber-polished look, I turn to Huda Beauty Liquid Mattes. Once it sets it doesn’t budge so I won’t inadvertently end up smearing it across my face after a particularly nice session of covert chocolate munching.

For multi-tasking…

I love the Nudestix Lip & Cheek Pencils because they are so portable and multi-tasking. They make me feel efficient like a Head Girl on her first day back at school.

For brows…

Nothing beats Anastasia Beverly Hills. It’s the only brow brand to produce a colour range that looks natural for blondes and redheads. I love DipBrow Pomade – it remains ‘on fleek’ through a desert sandstorm!

For eyes…

Viseart Eyeshadow Palettes are second to none for pigment quality and stay-ability. A great investment if you have sensitive skin or more than one wrinkle.

For fragrance…

I’m a fickle fiend but I keep coming back to Molecule 01. People always comment on how nice it smells, more so than any other scent I wear.

For colour…

Jack Howard at Paul Edmonds is the master of ‘natural but better.’

For hair healing…

A year ago a lot of my hair fell out due to stress and a particularly bad dye job (the one time I didn’t see Jack). Virtue Restore Conditioner – an extraordinary high-tech product – has nursed in back to health and strength.

Recovery Conditioner £38

For self-care…

I don’t really have the time for beauty treatments and tend to rely on my library of amazing products instead. However, for wellbeing and stress I go and see the amazing aromatherapist, Michelle Roques O’Neil.

For more information on Alexia follow her on Instagram @alexia.inge or visit CultBeauty.co.uk

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