The World’s First Online Bespoke Mascara |
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There’s no such thing as a universally perfect mascara – what’s too wet and clumpy for you might be too dry for your friend, while ideal brush types are even more subjective. If you’re on a quest for the ultimate wand, however, the mascara gurus at Eyeko have only gone and launched the beauty world’s very first online bespoke mascara. Want in? Read on to find out more...

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Your very own lash stylist is the stuff of beauty dreams, but Eyeko’s hot-off-the-press Bespoke Mascara is just that: an online service (some three years in the making) that allows you to create your own custom-made mascara in just three easy steps. A beauty game-changer? We think so.

How does it work?

Simply log on to and type in what your lashes are like without mascara, the kind of wand you like and what you want from your flutter. The clever system will then generate your ideal brush and formula combination from over 100 possible options. Whether you’re after a full flutter that’ll see you through the day or a more natural look, there’s something for everyone. If that wasn’t enough, your custom-made mascara comes monogrammed and packaged in its own mirrored case for some real Insta cred.

Who’s it for?

Those on the hunt for an improved flutter will love the custom service, while it also makes the ultimate Christmas gift for a beauty enthusiast.

What are critics saying?

The Financial Times calls the Bespoke Mascara “life-changing”, while Vogue describe it as “haute couture for lashes”.

What’s the damage?

Your very own bespoke mascara will set you back just £30 – or less if you take advantage of the offer below…

SheerLuxe readers can get an exclusive 20% OFF a Bespoke Mascara by entering BESPOKE20 at checkout.

Eyeko Bespoke Mascara, £30



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