For inspiring business advice, and fascinating insights into your favourite brands, look no further than How I Built This with Guy Raz – the podcast sharing the incredible success stories of everything from Airbnb (did you know it started with a blow-up bed in someone's living room?) to Rent The Runway (the idea came to the founder after watching her sister overspend on a new party dress). Here’s why we can’t stop listening…
What’s it about?
How I Built This tells the stories behind some of the world’s most famous companies, as told by the founders themselves. In each weekly episode, host Guy Raz interviews a different entrepreneur and you hear quite literally everything about how they built their businesses – from bootstrapping and sleeping in garages, to beating down the doors of departments stores and getting the Kardashians to use their products. Expect to hear their incredible triumphs and life-changing failures, alongside some serious serendipity and insights you can really learn from.
And Guy Raz...
Well, for starters, he’s an incredible interviewer – having grilled everyone from Bill Gates to Taylor Swift. He currently lives in Washington DC and works as a radio host for NPR and TED’s Radio Hour, but during his 20-year career he’s been based everywhere from Berlin to Jerusalem, anchored live coverage of some of the biggest news stories (including the killing of Osama bin Laden) and completed degrees at Harvard and Cambridge.
Any stand outs?
With 59 episodes so far, it’s hard to pick favourites – but the one about Spanx is fascinating. Raz interviews Founder Sara Blakely, to find out how she went from selling fax machines at 27 to creating an underwear revolution. The episode about Bumble – featuring Founder Whitney Wolf who filed a sexual harassment suit against her previous company, Tinder – is also a must-listen.
The podcast’s tagline suggests to check it out “If you've ever built something from nothing, something you really care about — or even just dream about it” – and while it’s definitely a must-listen if you’re into business, you certainly don’t need to be an entrepreneur to enjoy it. Prepare to reel off a tonne of interesting facts next time you're stuck for conversation.
Where can I find it?
How I Built This with Guy Raz is available to download for FREE on iTunes now.