With endless styles, designers and boutiques to choose from, picking your wedding dress can seem a daunting task. Enter, The Bridal Edit – the UK’s first curated wedding dress finder, connecting brides-to-be with a selection of hand-picked designers.
From boho to traditional, brands established to new, there’s something for every bride. You’ll also find bridesmaid dresses, shoes, accessories and lingerie labels.
The woman in-the-know when it comes to wedding planning, we sat down with Bridal Edit founder Laura Shepherd to get her top tips…
What are your current favourite bridal designers?
It’s all about British labels right now. Charlie Brear for her stylish cuts and insanely beautiful fabrics; Naomi Neoh for her passion and dedication to the romantic bride, her dresses never fail to make me swoon; and Kate Halfpenny for pushing the boundaries and always bringing a smile to my face.
What’s the next trend?
Bridal separates aren’t going to disappear anytime soon – you can mix and match your favourites and create different looks throughout the day. Wow-worthy backs are still big next season too; never forget the back – it’s just as important as the front of the dress.
There’s also a ‘no rules apply’ movement happening. Adding denim and leather jackets has become a great way for brides to inject their own personality into their look.
Pinterest is great for bridal inspo – any tips for navigating it?
Search by style to help narrow down the looks you like. Connect with your favourite bridal labels (via The Bridal Edit) and follow their boards for inspiration – not only will you see all their dresses, you’ll also find out what inspires the designers, and this might just be what you’re looking for.
Who do you follow on Instagram for cool wedding shots?
Coco Wedding Venues is great for finding your perfect wedding venue.
B.LOVED is our go-to UK wedding blog for brides.
Prezola is the ultimate wedding gift list site for British brides and grooms.
Any tips for shopping for a wedding dress on a budget?
All designers have sample sales and so do their retailers. Sign up to newsletters or follow their social media platforms to stay in the know and find yourself a bargain.
What are the golden rules of wedding dress shopping for any bride-to-be?
Research – You’re entering the world of the unknown. Find out what’s available on the market for your style and budget. Connect with your favourite designers and boutiques via social media platforms such as Instagram and learn a little more about them.
Plan - Based on your research, plan. Identify the boutiques you wish to visit, don't just stay local – if there’s a designer you really love, make the journey. Give yourself enough time too, ideally you need to be making final decisions around six to nine months in advance, so plan your visits accordingly. If you do your research carefully, three boutiques should be a good number to visit before making the all-important decision.
Squad - Whilst it might sound like a good idea to take a whole entourage, boutiques prefer less guests. The more people, the more opinions – remember your dress is your decision at the end of the day. You only need the professional guidance of a bridal stylist and a few guests to make the experience special.