You might say we have Annabel’s (the archetypal members’ club on Berkeley Square that’s practically an institution) to thank for the trend in members’ clubs that has swept the capital in recent years. Or you might say it’s the Soho House effect. But ultimately, in an era when luxury is often viewed more in terms of exclusive access rather than material things, it’s easy to see why members’ club Albert’s, which opened its doors last year and has already won the Best New Club accolade at the London Bar & Club Awards, is on to something.
We went along to see why Albert’s is getting it so right.
Who's behind Albert’s?
Carlo Carello, Jake Parkinson-Smith, Piers Adam and Fraser Carruthers. Whilst you might not know their names they’re a well-connected bunch who between them have been involved in places such as Raffles, Mahiki, Boujis and Whisky Mist.
What is the concept?
A 'dinner and dance' private members’ club in Chelsea.
Why a members’ club?
Because that’s the way the London night scene has been going and Chelsea has been screaming out for something like this.
Who are the members?
An eclectic mix of well-heeled, well-connected Euros and Brits. Members range from 25 to 65; the common denominator here is ‘fun loving’.
What’s it like inside?
The interiors are eclectic and eccentric. Tartan staircases, Colefax & Fowler wallpapers and Prince Albert’s (whom, due to its location, the club is named after) original love letters to Queen Victoria. The club was designed by Jesse Burgess, with much input from its founders. They wanted it to feel like a big party in your sitting room at home and they’ve achieved this in spades.
What makes it unique?
Its location, its parties, its excellent food – and the espresso martini trolley…
What does an average Friday night at Albert’s look like?
First off, a genuinely fabulous dinner (we rate the steak tartare prepared tableside) and countless martinis, but then the lights go down, the music goes up and the fun really begins.
How do you become a member?
You can apply for membership. Your application will then be vetted by their membership committee. Membership is £650 per annum with a one-off joining fee of £250. Or life membership is a one-off payment of £2,500.
We did notice an Instagram post advertising positions for new sites so if Chelsea isn’t your neck of the woods then watch this space.