Brazilians are known for their enviable behinds, so who better to turn to for some added lift? Finally available on British beauty shelves, Sol de Janeiro’s iconic Bum Bum Cream promises to be your summer body hero. With a potent blend of botanical extracts to tighten, brighten and sculpt, could this be the secret to a seriously pert bum?
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For those wanting to emulate the pert bottoms seen on so many of our Brazilian counterparts, look no further than Sol de Janeiro’s behind-enhancing Brazilian Bum Bum Cream, from £18. Now available in the UK, this fast-absorbing, skin-boosting lotion is the product on every beauty editor’s lips.
What makes it unique?
Brimming with a whole host of natural extracts – there’s nourishing cupuaçu butter, antioxidant powerhouse acai and hydrating coconut oil – the cream promises instantly smoother skin. Not forgetting a hefty dose of guaraná – a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet (five times more than coffee) to help stimulate circulation and keep posteriors at their smoothest, tightest and most pinchable.
How do you use it?
Try massaging in a clockwise circular motion to create warmth for better absorption and circulation. You’ll start by applying to your bottom but trust us – you won’t be able to resist moving on to your tummy, arms and legs. While the cream looks and feels rich, we love how quickly it absorbs into the skin, leaving it silkier and smoother without feeling greasy or oily.
Who’s it for?
If your limbs are in need of some TLC – whether for dryness, dullness, uneven texture or loss of firmness and elasticity – this sell-out lotion could be the answer.
While the cream may be packed with a cocktail of potent botanical extracts, it’s formulated without parabens, sulphates and phthalates, boosting its green credentials. However, bear in mind the cream does have a strong fragrance (a tropical blend of pistachio, caramel and coconut), which may not be for everyone, but is guaranteed to leave your limbs looking their very best.
Sol de Janeiro’s Bum Bum Cream is available from Cult Beauty; prices start at £18 for a 75ml tub.