Searching for an alternative to the big white dress? From jumpsuits to two-pieces, more and more brides-to-be are getting creative with their big days and an increasing number of designers are catering for the non-conformists.
So, we’ve put together a guide to the brands you need to know for something a little different. Whether you’re after a flared pant suit or something unique under £1,000, these are the unconventional bridal names to get on your radar...
For The Boho Bride: Anya Fleet
Russian-Israeli Anya Fleet’s collection features everything from crop tops with matching crepe maxi skirts to tassel-detailed tiered minis. About as far from traditional full-bodied gowns as it gets, her dresses reference boho style – think fluted sleeves, woven detailing and floaty skirts. With each design balancing feminine bohemian with old Hollywood glamour, these are the ideal, relaxed pieces for an elegant yet informal wedding.
For The Fashion Bride: Costarellos
High neck lines, oversized sleeves and full skirts are all benchmarks of cool-girl wedding style these days. For the perfect balance of fashion and drama, look to Costarellos, the brainchild of a Greek couturier, whose ‘nouvelle couture’ designs are a glamorous departure from classic bridal gowns. That means intricate, semi-transparent fabrics, heavy Victoriana referencing, and decadent lace and embellishment. This is where to go if you want to make a statement; shop at Harrods and Harvey Nichols.
For The Alternative Bride: House Of Ollichon
Brit label House of Ollichon is an SL fave for unconventional bridal offerings. From structured white jumpsuits to culottes and crop tops, their designs retain a bit of wow-factor, with heavy lace layering a signature style, but more casual fits make them ideal for a registry setting or daytime affair. With reasonable price tags, it’s a name to remember for a wedding look with a difference.
For The Budget-Conscious Bride: Needle & Thread
Needle and Thread has long been a staple for Net-a-Porter and ASOS, and its recent foray into bridal gowns marries its signature embellished and tulle-laden style with all the elegance you could want for your big day. With all offerings under £1,000, these dramatic, sequined designs are ideal for the girly bride looking to make an impact.
For The Romantic Bride: Odylyne The Ceremony
Odylyne the Ceremony is the US export for brides after a dramatic, ethereal effect. Billowing sleeves and heavy lace capes give their dresses a romantic, angelic vibe, whilst pretty embroidery and fluted cuffs appeal to the cool crowd, too. Shop in store from La Bespoke and Ghost Orchid Bride.
For The Party Bride: Rime Arodaky
If you’re planning on shedding your gown in favour of a dance floor-friendly design post-ceremony, Rime Arodaky is a must-know. Feminine touches (think cute ruffle skirts and pretty tulle layering) keep things bridal, whilst short hemlines, low-cut backs and sheer panels all nod to a sexier style. The white blazer and lace flares combo is a dream option for fashion forward brides.
For The Low-Key Bride: Sarah Seven
Whether it’s a beach at sunset or a festival-themed barn, a relaxed setting warrants a relaxed dress. Sarah Seven’s collection features t-shirt inspired shifts, simple, open-back maxis, and cut-out designs, with a minimalist aesthetic making it ideal for unfussy types. An NYC-based brand, catch its traveling trunk shows around the UK for exclusive access to new season designs.
For The Androgynous Bride: Charlie Brear
If a dramatic gown isn’t your thing, look to Charlie Brear, whose silky wide leg trousers are the ideal alternative. With a flagship store in London’s Queens Park, the designer’s ethos is all about providing a unique choice – think sheer crop tops, high-waisted pants and even a cream belted cardigan. Ideal for everyone from dress-shy girls to grown-up brides.
For The Trend-Conscious Bride: Self-Portrait
Self-Portrait’s much anticipated bridal collection features all the brand’s signature hallmarks, including tiered skirts and laser-cut layers, making them worthy contenders for bride’s looking to show off their fashion know-how on their big day. We love the relaxed cotton skirts, which put a practical spin on the traditional gown.
For The Picky Bride: Watters
For brides who can’t settle on a gown, Watters is a bit of a hero, with their selection of skirts and bustiers creating a bespoke, dress-like effect. Clever, high-waisted maxis pair up with boned corsets or embellished bodies to create your ideal design without compromise.