Designer Logo T-Shirts We Love |
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Not long ago discerning fashionistas wouldn’t be caught dead in a logo. Labelled ostentatious and overly demonstrative, trends moved away from monograms and, in the face of austerity, towards a more pared-back, humble look.

Well, no more. Call it a response to the improved economic climate or call it the Gucci effect – however you classify it, the return to big, brash logos is here to stay. Not content with just the slogan look anymore, brands have started to emblazon cotton T-shirts with their hallmarks – from the sell-out Gucci piece to Marant’s blogger-favourite offering, you name the label, they’ve stuck their logo on a tee.

The style set has been queuing up in their droves to get their hands on the likes of Chanel’s colourful Coco design (don’t even bother trying to find it online), but there are myriad other ways to get the look, from Karl’s iconic silhouette to Sandro’s fun, comic-inspired take. T-shirts are a big thing this season regardless, but opt for a double trend whammy with a seriously unsubtle designer iteration. Hey, it’s cheaper than a bag…

Cotton T-Shirt, £135 | MCQ Alexander McQueen
Appliquéd Distressed Printed Cotton-Jersey T-Shirt, £320 | Gucci
Printed Cotton T-Shirt, £490 | Givenchy
Appliquéd Distressed Printed Cotton-Jersey T-Shirt, £560 | Gucci
Kendriwa Slub Linen-Jersey T-Shirt, £135 | Isabel Marant Étoile
The Palm Printed Cotton-Jersey T-Shirt, £100 | The Great
Logo Print Cotton T-Shirt, £320 | Gucci
Sandro Flocking T-Shirt, £100 | Sandro
Embellished Cotton T-Shirt, £135 | MCQ Alexander McQueen
Logo Printed Cotton Jersey T-Shirt, £168 | Balmain
Karl Profile Cotton Jersey T-Shirt, £55 | Karl Lagerfeld
Boat Printed Cotton Blend Jersey T-Shirt, £225 | Loewe
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